WBAA Listener Survey Fall 2010

Because WBAA values your support and opinions, please help us to serve you better by completing this survey.

We will continue to ask your opinion in future surveys.

Thank you!

Taking into consideration ALL of your radio listening, what percentage of time do you listen to the following stations?

WBAA - AM (news, jazz)

less than 10%

10% - 24%

25% - 49%

50% - 74%

75% or more

WBAA - FM (news, classical music)

less than 10%

10% - 24%

25% - 49%

50% - 74%

75% or more

WBAA - HD2 -Xponential Radio

less than 10%

10% - 24%

25% - 49%

50% - 74%

75% or more

All other stations

less than 10%

10% - 24%

25% - 49%

50% - 74%

75% or more

How frequently do you use the following devices to listen to WBAA?

AM Radio

Almost every day

About once a week

About once a month

Less than once a month

Rarely or never

FM Radio

Almost every day

About once a week

About once a month

Less than once a month

Rarely or never

Computer (Internet)

Almost every day

About once a week

About once a month

Less than once a month

Rarely or never

Mobile Device (iPhone, Blackberry)

Almost every day

About once a week

About once a month

Less than once a month

Rarely or never

What is your overall satisfaction with the programming on WBAA?

Very Satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Very dissatisfied

What is your first choice for community and area news?

WBAA

Commercial Radio

Commercial TV

Newspaper

Internet Web sites

How important are the following issues to you?

1=Not important ___________________________________________________________________ 7=Very important __

Arts & Culture

1 - not important

7 - very important

Children & Families

1 - not important

7 - very important

Education

1 - not important

7 - very important

Environment

1 - not important

7 - very important

Minority Issues

1 - not important

7 - very important

Politics

1 - not important

7 - very important

Science & Technology

1 - not important

7 - very important

Other issues? (write in)

How often does the story selection on WBAA's local newscasts reflect the important issues facing our community?

Always

Most of the time

Sometimes

Occasionally

Rarely or never

In which of the following social networks are you active? (check all that apply)

Facebook

My Space

Twitter

Foursquare

Other

None

Which of the following best describes your listening to WBAA?

listen primarily to news and information programming

listen primarily to classical music

listen to a combination of news and music

listen primarily to programs other than news and music

listen primarily to world music

listen primarily to jazz

Please check the category that contains your age:

24 or under
25-34
35-44
45-54
55-64
65-74
75-84
85 or older

Who completed this survey?

Male

Female

A couple/family completed this together

Thank you for supporting WBAA and sharing your opinions!