WITF-FM Listener Survey

witf-fm is committed to serving our listeners and community.

Because witf-fm values your support and opinions, we invite you to help us serve you better by completing this brief but important survey.

Thanks for your help, and for listening to and supporting witf-fm!

The survey should take approximately 10 minutes to complete. (At the end of the survey, you will be provided with an additional opportunity to share your ideas and opinions with witf-fm)

What radio station do you listen to the most?

witf-fm

Some other radio station

Which one of the following best describes your listening to witf-fm?

Listen mostly to news and information programs, such as Morning Edition or All Things Considered

Listen mostly to classical music programs, such as Classical Air with Cary Burkett or Joe Ulrich

Listen to news and information programs and classical music programs about the same amount

Listen mostly to entertainment programs such as Car Talk or Wait Wait Don't Tell Me

Listen mostly to other types of programs not listed above

How often do you listen to the following kinds of programs on witf-fm?

News and information programs such as Morning Edition and All Things Considered

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Classical Music programs such as Classical Air with Cary Burkett or Joe Ulrich

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Entertainment programs such as Car Talk and Wait Wait Don't Tell Me

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

How often do you listen to Radio Smart Talk (9am and 7pm interview program on witf-fm)?

Several times a week or more

About once a week

Several times a month

About once a month

Less than once a month

Rarely or never

How would you rate the quality of Radio Smart Talk (if you do not listen to Radio Smart Talk please skip this question)

Excellent

Very good

Average

Somewhat poor

Very poor

Radio Smart Talk often features phone calls, e-mails, and Tweets from listeners. Would you like to hear more, less or about the same amount of these comments from listeners in the program?

Would like to hear more comments from listeners

Would like to hear about the same amount of comments from listeners

Would like to hear fewer comments from listeners

How likely would you be to recommend the classical music programming on witf-fm to a friend or family member?

1 Very likely

7 Not at all likely

How likely would you be to recommend the news and information programming on witf-fm to a friend or family member?

1 Very likely

7 Not at all likely

If you were in charge of witf-fm programming, what changes (if any) would you make?

News and information programs such as Morning Edition and All Things Considered

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

Classical Music programs such as Classical Air with Cary Burkett or Joe Ulrich

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

Entertainment programs such as Car Talk and Wait Wait Don't Tell Me

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

If witf-fm could only broadcast one type of programming, what programming would you choose to be on the station 24/7?

News and information

Classical music

Entertainment programs

Other programming

If witf-fm broadcast only classical music programming, how would that change your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to witf-fm

Would listen a little less

Would listen much less

If witf-fm broadcast only news and information programming, how would that change your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to witf-fm

Would listen a little less

Would listen much less

What is your opinion about the amount of local, state, and regional news on witf-fm?

Would like to hear a lot more local, state, and regional news on witf-fm

Would like to hear a little more local, state, and regional news on witf-fm

Would like to hear a little less local, state, and regional news on witf-fm

Would like to hear a lot less local, state, and regional news on witf-fm

Please rate how much you value the following types of programming on witf-fm:

News and information about Central Pennsylvania

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

News and information about arts and culture

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

News and information about state government and the state legislature

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews (as on Radio Smart Talk)

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews or features about area theater productions

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews, features or reviews about movies and films

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews or features about art and museum exhibitions

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews or features about music and musicians

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews or features about local and state history

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Interviews or features about community events

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

How would you rate the job that witf-fm does in reflecting what is happening in Central Pennsylvania?

Excellent

Good

Fair

Poor

Have you ever financially supported witf-fm?

Yes

Imagine that you had $100 to contribute to witf-fm.

How much of that $100 would you allocate to support the following kinds of programs? (Total must add to $100)

Classical music programming

News and information programming

Entertainment programming (Car Talk, Wait, Wait)

Please tell us why witf-fm programming causes you to turn to another station or turn the radio off when you are listening to the station?

Do you own an HD radio?

Yes

How often do you use Pandora, IHeartRadio, or a similar service or app to listen to music?

Almost every day

Several times a week

About once a week

Several times a month

Once a month or less

Rarely or never

Please check the category that contains your age:

24 or under

25-34

35-44

45-54

55-64

65-74

75-84

85 or older

Are you:

Male

Female

If you would be willing to share your opinions in upcoming focus group discussions about witf-fm programming, please complete the information below.

Thank you!

Name

Address

Best Phone Number to reach you

E-mail

What is your favorite programming on witf-fm - please choose one:

listen to news and information more than any other programs

listen to classical music more than any other programs

listen to news and information and classical music about the same amount

listen mostly to programs other than news or classical music

In a typical week, how many hours do you listen to witf-fm?

hours

Which of the categories below contains your age?

39 or younger

40-59

60-75

75 or older

Thank you for your opinions, participating in our survey, and for listening to and supporting witf-fm.

To complete this survey, please press "Next Question" and then "Click Here to Send Information"