WUWF Listener Survey

WUWF Listener Survey

WUWF is committed to serving our listeners and our community.

Because WUWF values your support and opinions, we invite you to help us serve you better by completing this brief, but important survey.

Thanks for your help, and for listening to and supporting WUWF!

Which one of the following best describes your listening to WUWF?

listen to news and information more than any other programs

listen to classical music more than any other programs

listen to news and information and classical music about the same amount

listen mostly to programs other than news or classical music

How often do you listen to the following kinds of programs on WUWF?

News and information programs like Morning Edition and All Things Considered

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Classical Music programs like Morning Classics or Music from West Florida

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Entertainment programs like Car Talk and Wait Wait Don't Tell Me

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Jazz programs like Piano Jazz and Live from the Landing

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

World music programs like World Café, Echoes, Putumayo or Acoustic Interlude

Almost every day

Several times a week

About once a week

A few times a month

About once a month

Rarely or never

Overall, how would you rate the programming quality on WUWF?

Excellent

Very good

Average

Somewhat poor

Very poor

If you were in charge of WUWF programming, what changes (if any) would you make to the following types of programs?

News and information programs like Morning Edition and All Things Considered

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

Classical Music programs like Morning Classics or Music from West Florida

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

Entertainment programs like Car Talk and Wait Wait Don't Tell Me

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

Jazz programs like Piano Jazz and Live from the Landing

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

World and acoustic music programs like World Café, Echoes, Putumayo or Acoustic Interlude

Would do much more of this programming

Would do a little more of this programming

Would keep the same amount of this programming

Would do a little less of this programming

Would do a lot less of this programming

If WUWF could only broadcast one type of programming, what programming would you choose to be on the station 24/7?

News and information

Classical music

Jazz

World and/or acoustic music

If WUWF broadcast only classical music programming, how would that affect your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to WUWF

Would listen a little less

Would listen much less

If WUWF broadcast only jazz programming, how would that affect your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to WUWF

Would listen a little less

Would listen much less

If WUWF broadcast only news and information programming, how would that affect your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to WUWF

Would listen a little less

Would listen much less

If WUWF broadcast only world and/or acoustic music programming, how would that affect your listening to the station?

Would listen much more

Would listen a little more

Would make no difference in the amount I listen to WUWF

Would listen a little less

Would listen much less

How would you describe WUWF in a few words or a phrase?

Have you financially supported WUWF in the past 12 months?

Yes

No

Have you ever financially supported WUWF?

Yes

No

What percentage of WUWF's total operating expenses do you think are paid for by financial contributions from individual listeners?

%

What percentage of WUWF's total operating expenses do you think are paid for by the University of West Florida?

%

What percentage of WUWF's total operating expenses do you think are paid for by local business underwriters?

%

Please rate the value of the following services WUWF provides to the community: (if you are unfamiliar with any of the following you may skip that question).

Emergency weather notifications

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

News and information about the community

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Arts and cultural information

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

RadioLive benefitting Manna Food Pantries

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Capitol Steps concert

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Ladysmith Black Mambazo

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

StoryCorps

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Great Gulf Coast Arts Festival Mainstage

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Gallery 88 Exhibits

Very valuable

Somewhat valuable

Not very valuable

Has no value to me

Overall, how much impact do you think WUWF can have in making the community a better place to live?

No impact

A small impact

Moderate impact

A large impact

How much have you listened to these radio stations in the past week?

WUWF 88.1 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WHIL 91.3 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WYOK (Jack FM) 104.1 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WMEZ (Soft Rock) 94.1 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WFSW 89.1 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WCOA 1370 am

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

WKGC 90.7 fm

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

Sirius/XM (satellite radio programming)

15 hours or more

11-15 hours

5-10 hours

2-4 hours

1 hour or less

Not at all

How many people in your household regularly listen to WUWF?

One

Two

Three

Four

Five or more

What is the one most important thing that WUWF could do that would cause you to listen to the station more?

Please select the category that contains your age:

24 or under
25-34
35-44
45-54
55-64
65-74
75-84
85 or older

Are you:

Male

Female

WUWF occasionally contacts listeners to seek their opinions about the station.

If you would be willing to participate in future research or discussions about WUWF, please provide the information requested below.

Thank you!

Name

Address

City, State, Zip

Daytime Phone

Evening Phone

Mobile Phone

E-mail Address

Favorite programming on WUWF - please choose one:

listen to news and information more than any other programs

listen to classical music more than any other programs

listen to news and information and classical music about the same amount

listen mostly to programs other than news or classical music

In a typical week, how many hours do you listen to WUWF?

hours

Which category listed here contains your age?

39 or younger

40-59

60-75

75 or older

Thank you for supporting WUWF and sharing your opinions!

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