Market Trends Research: Our Experience

OUR EXPERIENCE

Market Trends Research has conducted hundreds of research projects for public radio stations in the past fifteen years. Our recent national projects include:

The Local News Project II [2003]: was the second national study by Market Trends Research to examine reporting produced by stations. The Local News Project I of 1998 and 1999 was the first national research study to focus primarily on listener reactions to station-produced reporting. Click here for more information about Local News Project II.

The Local News Project I [1998-1999]: The largest station-supported research project in public radio history and the first study to examine the value of locally produced information programming. Twenty-two stations participated in this ground-breaking research. Dissemination of the research results was funded in part by Public Radio International [PRI].
Click here for more information about The Local News Project I Research.

The "Public Internet" Study [2000]: In partnership with WKSU and made possible in part by The Corporation for Public Broadcasting. Participating stations include WKSU, Michigan Radio, WUNC, and KPBS. The first national research testing listener attitudes and expectations about the design and content of public radio Web sites, e-commerce, programming and the funding of public radio in an Internet world.
Click here for the latest results.

Market Trends Research has conducted numerous studies on national programs including The World, BBC World Service, Savvy Traveler, Monitor Radio, Justice Talking, Classical 24, Soundprint, National Native News, and others.

Market Trends Research services to stations, networks, and producers include:

Internet Research

Web site evaluations for design, content, e-commerce, and listener services
Programming, air sound, and fund raising research online
Testing of station Websites as membership portals
Internet-based surveys and focus groups
Internet Web site evaluation

Fund Raising and Underwriting

Test and evaluate sound and effectiveness of on-air membership campaigns
Test and evaluate effectiveness of direct mail and telemarketing messages
Test Web sites as sources of information, customer service, and membership
Underwriting category reports and analysis
Advertising, promotion, and outreach research
Increasing contributions, loyalty, average gift size

Programming & Programs

Radio programming studies, including the testing of programs, program schedules, air sound, announcers, promotion, and music selection
Core / fringe - heavy / light listener studies
Gatekeeper studies for producers and networks; testing the efficacy of new programs with station program decision makers
Format evaluation and testing; jazz, classical, news, call-in, AAA
Advertising and promotion evaluation
Positioning, differentiation, and branding

Consulting on programming issues, air sound, and audience research such as Arbitron and AudiGraphics is available through Strategic Programming Partners, Inc. Click here to contact Strategic Programming Partners, Inc. and to learn more about these programming consulting services.

Market Trends Research will bring a fresh perspective and new insights to your research projects. Contact us for a complimentary evaluation of the research that will best meet your needs.

Market Trends Research Incorporated
727-784-0967
info@MarketTrendsResearch.com

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