TestYourWebsite© Service from Market Trends Research, Inc
Your
station has a Website. You
expect it to provide many services to listeners.
-
The
site must provide programming and general station information.
-
It must be an effective portal for individual giving.
-
It
must effectively serve both loyal and first-time listeners.
-
The
site must enhance your station's image.
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It must provide access to your station's audio streams.
But how do you
really know if the Website is fulfilling its potential?
-
How
do you know if the site could be working better?
-
Does
the site need to be updated?
-
Do
listeners have a better impression of your station after viewing
it?
-
Is
the Website easy to understand and navigate?
-
Does
the Website work as a membership portal?
-
What
would your listeners change about the site?
These questions can't be answered within your station. The only way
to find out is by asking your target listeners.
Market
Trends Research exclusive TestYourWebsite© service does just that
- reliably and affordably.
Using
online technology, coupled with proven focus group and survey techniques,
Market Trends Research uses your target audience to TestYourWebsite©.
What they tell us will tell you how to increase online membership support.
How to build loyalty. How to differentiate your site from competitors.
How to build a positive image. How to make the site easier to understand
and navigate. How to accomplish what your station needs to accomplish
with its online presence.
If
a Web site is an important part of your station's future, make sure
you've got it right. Depend on TestYourWebsite© service from Market
Trends Research, Inc. Let our nationwide Internet research experience
make the difference for your station.
Contact
us for more information.
Market
Trends Research Incorporated
727-784-0967
info@MarketTrendsResearch.com
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