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PUBLIC RADIO TRAINING & PROFESSIONAL DEVELOPMENT SURVEY

RESEARCH REPORT

"Lots of talk occurs about staff development in public radio, or the need to develop younger talent. But little or no overall planning and assessment has taken place in order to advance the industry as a whole."

TRAINING SURVEY BACKGROUND & OBJECTIVES

An ad hoc "training summit" was held after the 2000 Public Radio Conference in Orlando. Representatives of many national organizations and other concerned individuals attended, and explored four strategic questions:

  • How do we determine training needs and set priorities?
  • How can we increase training effectiveness?
  • How can we develop more ways to deliver training?
  • How can we better coordinate and market current and future training efforts?

In order to adequately answer these questions, it was necessary to obtain additional information about attitudes and behavior within public radio relating to training.

In July 2000, Market Trends Research was commissioned to develop a survey instrument that would provide the required knowledge prior to the 2000 PRPD conference in San Diego. An online survey was developed so that the maximum number of responses could be achieved within limited time and budget parameters. The online survey was promoted through the Pubradio listserve, and by several national organizations involved in the ad hoc training efforts.

The ultimate goal of the survey is to obtain the necessary information to build a national training initiative that meets the needs of public radio professionals.

For the purposes of this survey, the word "training" was used generically to represent all mentoring, professional, educational, and management development activities. Also for the purposes of the survey, the definition of training did NOT include attendance at annual industry conferences [i.e. PRC, PRPD, PRDMC].

How to Read Tables and Charts

  • The "Valid Percent" column of a chart indicates the percentage of valid answers to each response in a question.

  • "Missing system" indicates respondents who did not complete a particular question.

  • Note that charts use different scales; interpret with caution!
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