PUBLIC RADIO TRAINING & PROFESSIONAL DEVELOPMENT SURVEYRESEARCH REPORT
CONCLUSION
"It's very difficult to survive and compete in the 21st century without necessary staff training at all levels."
With over 200 responses, this training and development survey experienced excellent response. But it must be kept in mind that any survey is a reflection of the sample, and any interpretation of the survey data should be with the composition of the sample firmly in mind.
Clearly, the need for training is acknowledged. Many stations and individuals recognize weaknesses that could be addressed by training. The question, as it so often is in public radio, is funding. Traditionally, many public radio training activities have been partially or fully subsidized. While this era may have come to an end, many stations indicate that they are unlikely to make additional training expenditures. The potential for individual investment exists, but is not significant.
The solution appears to be some combination of:
- New funding sources
- More cost efficient training and professional development opportunities
While some uncertainty about Internet training was expressed, much of this is likely because the viability of this training medium has yet to be demonstrated. If some of public radio's major training and professional development needs can be addressed on the Web, this could be the cost efficient method required to reach the majority of stations affordably.
Market Trends Research Inc. appreciates the opportunity to provide this information about public radio training attitudes and behavior.
For additional information, Market Trends Research may be reached at (727) 784-0967, or at our Website: www.MarketTrendsResearch.com/pubradio.
Training Survey Report
How Training Makes a Difference
Market Trends Research Incorporated
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