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PUBLIC RADIO TRAINING & PROFESSIONAL DEVELOPMENT SURVEY

RESEARCH REPORT

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PUBLIC RADIO TRAINING & PROFESSIONAL DEVELOPMENT SURVEY

1. Which one of the following best describes your job function or area in which you work in connection with public radio?

Station - based

1. General or Station Manager
2. Business/Finance Manager
3. Program Director
4. Development Director
5. Chief Engineer
6. News Director
7. Operations
8.Business/Finance/Adminis
9. Human Resources
10. Development
11. Production
12. Programming
13. Engineering
14. News

Non-station based

15. Network employee
16. Independent producer
17. Consultant
18. Independent Promotion/ Marketing
19. Other
[If not station-based, please skip to question #4.]

2. Is your station a:

1. University licensee
2. Community licensee
3. State network
4. Community radio station
5. Other

3. What is the market size of your station?

1. Top 20
2. 21-50
3. 51-100
4. 101 or more

4. What is the total annual budget for the station or organization where you work?

1. $100,000 or less
2. $100,000 - $250,000
3. $250,000 - $500,000
4. $500,000 - $750,000
5. $750,000 - $1 million
6. More than 1 million


5. What is the annual budget for training in your station or organization? $_________
[If unknown please skip to question #6].

6. How many years have you been working in public radio?
1.Less than one year
2. 1-2 years
3. 3-4 years
4. 5-6 years
5. 7-8 years
6. 8-9 years
7. 10-20 years
8. More than 20 years

7. How many public radio professional conferences or meetings have you attended in last twelve months?

1. None
2. One
3. Two
4. Three
5. Four
6. Five or more

8. Have you participated in any training activities in the past twelve months?

1. _____ Yes 2. _____ No
[If no, please skip to question 11.]

9. What types of training have you participated in over the past twelve months? [Check all that apply]

a. Equipment operation
b. Engineering training
c. Finance/Accounting
d. Software training
e. Announcing training
f. Training to increase membership or underwriting revenue
g. Training to increase the size and/or loyalty of audiences
h. Training that explains audience data such as Arbitron or i. AudiGraphics
i. Training to improve the quality of production
j. Training to improve the quality of reporting/writing/editing
k. Management development
l. Strategic planning
m. Personal skills [i.e. stress management, interpersonal communication]
n. Other


10. Where did these training activities take place?
[Check all that apply]

a. At your station
b. At another station
c. At a university
d. In your city or community
e. At or adjacent to a public radio meeting or conference
f. At or adjacent to a non-public radio meeting or conference
g. On the Internet
h. With an outside trainer or consultant
i. Other

11. On a scale of 1 to 5, with 1 as "Very interested" and 5 as "Not at all interested," indicate your personal level of interest in furthering your knowledge and skills through training in the following areas.

Very Interested 1 2 3 4 5 Not At All Interested

a. Equipment operation
b. Engineering training
c. Finance/Accounting
d. Software training
e. Announcing training
f. Training leading to increased membership or underwriting revenue
g. Training to increase the size or loyalty of audiences
h. Training to explain audience data such as Arbitron or AudiGraphics
i. Training to improve the quality of production
j. Training to improve the quality of reporting/writing/editing
k. Management development
l. Strategic planning
m. Personal skills [i.e. stress management, interpersonal communication]
n. Other

12. On a scale of 1 to 5, with 1 as "Very important" and 5 as "Not at all important," indicate the level of importance to your station or organization in furthering knowledge and skills in the following areas.

Very Important 1 2 3 4 5 Not At All Important

a. Equipment operation
b. Engineering training
c. Finance/Accounting
d. Software training
e. Announcing training
f. Training to increase membership or underwriting revenue
g. Training to increase the size or loyalty of audiences
h. Training to explain audience data such as Arbitron or AudiGraphics
i. Training to improve the quality of production
j. Training to improve the quality of reporting/writing/editing
k. Management development
l. Personal skills [i.e. stress management, interpersonal communication]
m. Strategic planning
n. Other


13. Some training and professional development opportunities are offered by universities or private companies. Others are specifically designed by or presented for people public radio. In your opinion, which of the following types of training must be specifically designed for public radio in order to be effective? [Check all that apply]

a. Equipment operation
b. Software training
c. Finance/Accounting
d. Announcing training
e. Training to increase membership or underwriting revenue
f. Training to increase the size or loyalty of audiences
g. Training to explain audience data such as Arbitron or AudiGraphics
h. Training to improve the quality of production
i. Training to improve the quality of reporting/writing/editing
j. Management development
k. Personal skills [i.e. stress management, interpersonal communication]
l. Strategic planning

14. There has been discussion about using the Internet to provide training and professional growth opportunities within public radio. On a scale of 1 to 5, with 1 as "Very likely" and 5 as "Not at all likely," how likely would your station or organization be to utilize reasonably priced training using the Internet, in the following areas?

Very Likely 1 2 3 4 5 Not At All Likely

a. Equipment operation
b. Software training
c. Finance/Accounting
d. Announcing training
e. Training to increase membership or underwriting revenue
f. Training to increase the size or loyalty of audiences
g. Training to explain audience data such as Arbitron or AudiGraphics
h. Training to improve the quality of production
i. Training to improve the quality of reporting/writing/editing
j. Management development
k. Personal skills [i.e. stress management, interpersonal communication]
l. Strategic planning


15. Assuming that the experience would be valuable to you and your career, how likely would you be use any of your personal funds in order to attend a training activity?

1. Very likely
2. Likely
3. Not Sure
4. Unlikely
5. Very unlikely


16. Again, assuming that the experience would be valuable to you and your career, and that the cost was shared by your employer and/or other sources, what is the maximum amount of your personal funds you would be likely to invest into a single training activity? $ _______


17. How much could your station or organization realistically invest in training on an annual basis, assuming the training were valuable and useful? $ _________


18. Please rank the following in terms of their importance for station or organization? Place a 1 by the activity your feel is most important, a 2 by the next most important activity, until you have ranked each of the choices.
[If any of these activities do not apply to your station, or organization, please skip to the next choice.]

a. Adding additional staff
b. Salary increases for current staff
c. Investing in new equipment
d. Investing in a Web site an the Internet
e. Investing in mentoring, training professional, educational, and management development activities
f. Investing in advertising or promotion
g. Investing in local programming
h. Investing in new buildings or office space


19. In what month does your station or organization fiscal year begin?

1. January 2. July 3. October 4. Other


20. Please describe a situation in the past year where professional advice, management development, or training would have made a positive difference for you, your station, or organization?

The remaining questions will be used for classification and verification purposes only!

21. Please check the category that contains your age.
a. _____ 24 or younger
b. _____ 25-34
c. _____ 35-44
d. _____ 45-54
e. _____ 55-64
f. _____ 65 or older

22. Are you: a. Male b. Female

23. Which of the following best describes your ethnicity?

1. African American
2. Caucasian / White
3. Asian-American
4. Native American
5. Hispanic or Latino
6. Other

24. Please enter your e-mail address

25. What is your station or organization?

26. Please provide any other comments you may have about training and professional development in public radio.

All responses to this survey will remain confidential!

 

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