MARKET TRENDS RESEARCH
PROJECT PLANNER
Research
must provide the information you require, on time and within budget.
By taking a few minutes to complete the Market Trends Research Project
Planner, you are taking the first important step to achieve those goals.
It's quick and easy - it generally takes less than fifteen minutes.
Think
about the kind of information your business needs, then click one of
the three choices.
STATISTICS
· Answers that provide averages and percentages
· Results that can be mathematically projected across a larger
population
Sample
results:
· 81% of target consumers would be willing to try our new
product
· 63% of our customers rate our product support as 'Excellent'
or 'Very good.' |
PERCEPTIONS
· Detailed comments from persons in the target audience[s]
· In-depth understanding of target customers attitudes, opinions,
and behaviors
Sample
results:
· "Company A seems much friendlier than company B"
· "I don't care what their ads say, this company's services
are more expensive and of lesser quality as their competitors." |